Challenge: Create an educational idea that will be needed in 10yrs.

Problem: The most valuable knowledge is the one we get from close people. This information is the hardest to record and have access to. With the trend of searching for general info from search engines today, the reliance on these platforms for data is going to increase exponentially in the next 10yrs.

Solution: Using audio, video, notes, sms and social media we created a searchable database of real life experiences and personal information obtained through peoples interactions.

Planner Olga Kokoshko, Copywriter Nellie Sante, Art Directors Frank Tamakloe and Alex Krahling.