Spicy Pizza & Tattoo Parlor

People who love spicy really love spicy. So to launch new Spicy Lover’s pizza and help it stand out from the pack, we gave spicy lovers the chance to tattoo their love

forever with Fire & Ink—the world’s first spicy pizza and tattoo parlor. Partnering with celebrity tattoo artist Nikko Hurtado, we dared people to throw a dart to pick their

tattoo and one spicy lover got his tattoo without ever seeing it first.